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I see this. Satchi's new campaign entitled: One Word Equity. Now I pride myself on being a bridge builder and translator, so I am usual...

Two words I never thought I would string together and yet that is exactly what seems to keep cropping up lately. Chis Carfi has some...

Not a very surprising newsflash that I am huge fan of flickr and the flickr team. Not only am I a long time passionate user but I also...

Jeff Hicks, CEO of Crispin Porter + Bogusky on DMA News “We think the future of advertising is great products that have marketing...

So while the blogosphere was speculating on the now confirmed Google/YouTube deal over the weekend, the annual ANA Masters of Marketing...

Wouldn't we all like to know. Sometimes I think the definition simply means an internet company founded in the last two years. For a...

"Everybody thinks they are good at it and wants to do it" No kidding. And now that I have your attention, credit for the headline...

Two great posts on the changing nature of your relationship with your customers and the need for new tools and new means of measurement:...

I wasn't going to weigh in on the entire SoaP movie online marketing phenomenon because I think others have done a great job posting on...

Andy started -- or rather restarted -- the great PR retainer debate. I have always had trouble with the PR model as it currently stands....

For anyone who has ever sat in one of those 'creative brainstorming' sessions between a Big Agency and a Big Client, this post is just...

Future lab asks, "Would any big company recognize .5% of their market-share disappearing?" ..... What if I said that was the best, most...

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In today's frenzied social media/live web/community marketing environment I find myself repeating the same phrases over and over. Here is...

MItch Ratcliffe has a great "recent" piece (ok, it is a month old, but that is recent everywhere but the blogosphere) about Influence in...

Hats off to Nikon for being the first major brand to partner with Flickr --aka my favorite subliminal marketing channel. Many of you know...

Shelley Palmer gets "it". Great reading. Specifically the last paragraph: It is the job of alladvertising to be as engaging and...

Tom Guarriello reminds us of the most important long tail of all, the long tail of reputation. I couldn't agree more. Tom's basic point...

As someone whose job title (for lack of anything more accurate) has often labeled me as a Marketer, I have lived with a constant...

The Word of Mouth Marketing Association is at it again. They are holding another great conference in Chicago, this one is all about...