Measurement and vulnerability

Two words I never thought I would string together and yet that is exactly what seems to keep cropping up lately.

Chis Carfi has some great liveblogging posts from the Economics of Social Media conference today, .

The topics and posts highlight that although marketers are trying to 'get' the new landscape they are struggling. Once again Rishad calls it like it is.

Three important points that I never get tired of reiterating:

1. Control is an illusion

2. Being vulnerable is essential

3. New metrics & measurement are still elusive