Influence - how did I miss this

MItch Ratcliffe has a great "recent" piece (ok, it is a month old, but that is recent everywhere but the blogosphere) about Influence in the Attention Economy over in his Zdnet column.

"Influence...is the productive feature of the networked economy it is most important to measure and understand. Influence takes work—it is work in the networked economy—and we know how to measure the value of human effort.

If you are confused about social networks, attention, and intention and are wrestling with the question "where the heck are my customers online?" - Read it now.

Technorati tags: influence networks, newmarketing, attention,