Just when I thought it might be safe....

I see this. Satchi's new campaign entitled: One Word Equity.

Now I pride myself on being a bridge builder and translator, so I am usual empathetic. Heck, I am out there trying to educate how the new world operates, but I had just one reaction to this (probably emboldened by spending the weekend with folks who "get-it"). I do indeed believe that branding is more important than ever , But, I mean---

Are you people nuts?!! THIS is what you come up with?

WARNING: short burst of RANT ahead [to be followed by rational thinking when I cool down}

1. Have you learned nothing over the past few years about how HUMANS function in the REAL world? And the impact of technology in enabling this behavior?
   

2. Is this your response to the growing wrenching bile & acid in your stomach that gets worse with the daily realization that you are becoming IRRELEVANT?!!

3. Are you SO arrogant that you think you can OWN a word - OWN anything you have not PAID for?

4. Do you think it is OK to OWN a word? And then make a stupid Flash movie about it.

I am still fuming and must tear myself away from keyboard to do some work. Read Brian and Umair's detailed observations & rational thoughts till I return. I pity anyone on the highway driving slow in front of me in the fast lane today.

Aaaaah.