Why social media matters..

Future lab asks,

"Would any big company recognize .5% of their market-share disappearing?"

.....

What if I said that was the best, most passionate, most creative, most talented most vocal, most evangelical .5% of their customers leaving, to go and create something amazing with another company? A company so small you’ve never heard of it, and won’t until it’s big enough to eat your lunch.

Read more here.

Thanks Ryan for the tip.