Markets are Conversations

Over at Media Post, Cory Treffiletti from Carat Interactive has a nice article about actually talking to your customers - way to go Corey! Customers are your partners - treat them that way and they reward you in spades.

As advertising moves towards accountability and everything goesdigital, we start to see that all media will have the chance toentertain a dialogue. Any vehicle that is networked will have theopportunity to speak with the consumer, providing valuable feedback andthe opportunity to tailor messaging in response. As that happens, datamanagement becomes even more important as it provides the means tomanage the dialogue with each and every individual consumer that wasnot possible previously. This dialogue is much more important thantraditional advertising as it is a two-way communication.