Interactivity Trumps Celebrity

Over on Podtech, Jennifer Jones has a great interview with Kevin Anderson the new 'blogging editor' for Guardian Unlimited and co-blogger with my buddy Suw Charman on Corante. He points out smartly that a writer who is willing to engage with his audience is more valuable than a celebrity name that is a passive author. As someone in the trenches of "new media", he articulates the changes he has been going through with his staff and how blogging and social media has changed his approach to media and news. A worthy 15 minutes for anyone living at this intersection.

From PodTech:

He tells Jennifer Jones how "interactivity trumps celebrity" whentrying to build a blog. It's more important to write and buildcommunity, says Anderson, who calls the Guardian the mostforward-thinking newspaper in the world. The traditional media havealready changed as a result of blogging. Anderson is a great person totalk to about where it's going next.

A worthy 15 minutes for anyone living at the intersection of blogging, social software and 'big' media.