Blogher: Where the smart gals are

Unfortunately, I will not be able to participate in Blogher Business 07 this week in NYC as I am still abroad but you can.  These are smart ladies putting together a fab event to educate and evangelize the brilliance that is social media.  Why a separate event for women is always the question -  wrong question.  This organization understands the nature of 'niche markets', community and authentic marketing these are ubiquitous.  The question is why NOT go?

Straight from the gals' site:

BlogHer Business '07 will strip away the hype and hyperbole and answer some questions that most businesses are still asking about social media:     -Should my company blog? How do we decide and then identify the best people to do it?     -OK…I get we're supposed to be “authentic”. What are the boundaries?     -Do I have to allow people to say anything they want to about us on our business blog?     -I hear a lot about blogger “outreach” and how it has to be done just right. Can I get some specifics please? How do I find the right bloggers? And how do I avoid offending them? Why can’t I just ask the Technorati Top 100 to blog about my product and be done with it?     -Are blogs a religion or a tool? I just want to be able to measure results in some way…is that so wrong?     Does the cost of social media ever outweigh the benefit?

Technorati Tags: blogging, community, communitymarketing, newmarketing, blogher, socialmedia