Sometimes it only takes ONE word

A recent geek dinner - in attendance, myself, my friend Jerry Michalski and some other digerati

Topic of table Conversation: The impact of the SocialWeb on business

When describing the impact of Social Technologies on business I take pains to not use specific language - pr, marketing, advertising as it seems that everyone has different ideas of what any of these disciplines are.

So, I am feeling very smug, cause I always describe my current project's objective {A Social Media Innovation Lab for P&G] as "exploring the future of how companies and customer will communicate and connect".

However, with a few glasses of wine in me, my standard spiel came out as "how companies will talk to their customers in the future" .

Without missing a beat Jerry said, "not TO their customers AMONGST their customers".

Brilliant. I really like the idea of AMONGST - it changes the lens instantly. Sometimes it takes just ONE word to re-frame the conversation.

You can learn more about Jerry on his blog.

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