I am not your bulls eye

Listening to Seth Godin at PDF Conference on Friday, I was reminded again how good he is at cutting to the heart of the issue with great metaphors and images. In Seth's words: "Don't be a hunter, be a farmer."

Old marketers behave as hunters with their sights on unsuspecting me.

New marketers behave as farmers, focusing on sustainability, feeding, attention and care.

I don't like feeling like I have a bulls eye on my back - do you?

Photo originally uploaded by Gare and Kitty.