I have been chastised by friends, colleagues and confidants for not posting about recent talks past and future, so without further adieu here is some info on an upcoming talk. Of course, with my reader's time in mind - it is only fair to also include some additional food for thought.....
Should be an interesting day focused on both ""you've come a long way baby" and how far we still need to go.
Little did I know when I signed the Cluetrain Manifesto ten [ gulp ] years ago that I would end up being one of its' loudest mouthpieces.
I took a look at what I posted to the site in prep for this post and I have to say I love my quote from back then and my philosophy still holds. Good to see I am consistent.
Deborah Schultz, Manager, EC|Solutions, AnswerThink Consulting Group - "Amen! I refer to this as the Dr. Seuss metaphor - 'Revenge of the Whos.' Gone are the days when all the little Whos in Who-ville have to shout to be heard. The Web empowers all the Whos...er humans!
It is great to see that ten years later we now have many new tools and technologies that have moved the Relationship Economy forward. It is fantabulous that many have jumped aboard - but I also think many have reduced the concepts to mere "new marketing" drivel. At the risk of sounding like a broken record - this is BIG change stuff not just "chatting with your customers". It is also frustrating to see how much farther we still need to go. Today, I feel less like ranting and more about discussing the good stuff, so here are a few good examples:
- Edgeconomy - the cool, interesting stuff is indeed happening at the edges - are you paying attention?
- Project VRM - Energy around the power of the individual
- Acknowledgement of the importance of both design, craft and [dare I say] humanity in the post industrial age - ya know the not so concrete stuff around DNA, Whoofie, Culture - call it what you will!
- And for further reading see Brian's nice list