Setting:
A recent geek dinner - in attendance, myself, my friend Jerry Michalski [a brilliant thinker in the social software/relationship economy space] and some other digerati [can u say Scoble, Dyson etc]
Topic of table Conversation: The impact of the SocialWeb on business
When describing the impact of Social Technologies on business I take pains to not use specific language - pr, marketing, advertising as it seems that everyone has different [and often wrong] ideas of what any of these disciplines are.
So, I am feeling very smug, cause I always describe my current project's objective {A Social Media Innovation Lab for P&G] as "exploring the future of how companies and customer will communicate and connect".
However, with a few glasses of wine in me, my standard spiel came out as "how companies will talk to their customers in the future" [ugh].
Without missing a beat Jerry said, "not TO their customers AMONGST their customers".
Brilliant. I really like the idea of AMONGST - it changes the lens instantly. Sometimes it takes just ONE word to re-frame the conversation.
You can learn more about Jerry on his blog.
[photo credit evilnick]
