Metaphors are nice to jump start the conversation, but - careful - they can result in narrow thinking.
Follow me here....
Web pages are NOT pages - they never were and they certainly are not today
Facebook friends are NOT [necessarily] friends - I am connected to my mailman he is NOT my friend
Social Media is NOT just a marketing channel - remember back in '95 when the web was just a marketing brochure [blue background = bank, black background = music label] - then people woke up and realized - ooh - eCommerce.
The Social Web [aka the Social Cloud] is radically, fundamentally shifting the cultural & business fabric of our lives - yeah, like Cotton!
To put this in business terms - this is about Innovation - and touches ALL aspects of your business.
Think narrow and suffer the consequences.
[check out more of gi's gorgeous photos]
