Just when I thought it might be safe....

I see this.  Satchi's new campaign entitled: One Word Equity.

Now I pride myself on being a bridge builder and translator, so I am usual empathetic.  Heck, I am out there trying to educate how the new world operates, but I had just one reaction to this (probably emboldened by spending the weekend with  folks who "get-it").  I do indeed believe that branding is more important than ever [iphone anyone!], But, I mean---

Are you people nuts?!! THIS is what you come up with?

WARNING: short burst of RANT ahead [to be followed by rational thinking when I cool down}

• Have you learned nothing over the past few years about how HUMANS function in the REAL world? And the impact of technology in enabling this behavior?
  

• Is this your response to the growing wrenching bile & acid in your stomach that gets worse with the daily realization that you are becoming IRRELEVANT?!!

• Are you SO arrogant that you think you can OWN a word - OWN anything you have not PAID for? 

• Do you think it is OK to OWN a word? And then make a stupid Flash movie about it.

I am still fuming and must tear myself away from keyboard to do some work.  Read Brian and Umair's detailed observations &  rational thoughts till I return. I pity anyone on the highway driving slow in front of me in the fast lane today.

Aaaaah.