I am not your bulls eye
Listening to Seth Godin at PDF Conference on Friday, I was reminded again how good he is at cutting to the heart of the issue with great metaphors and images. In Seth's words: "Don't be a hunter, be a farmer."
Old marketers behave as hunters with their sights on unsuspecting me.
New marketers behave as farmers, focusing on sustainability, feeding, attention and care.
I don't like feeling like I have a bulls eye on my back - do you?
Photo originally uploaded by Gare and Kitty.
Exactly. Seth is a great storyteller.
Posted by: Valeria Maltoni | 05/21/2007 at 05:12 PM
I agree 100% with the concept. If you are not a target what are marketers to call you? A crop, seed, or species?
Posted by: Lance Weatherby | 05/22/2007 at 02:18 PM
Seedling...gotta nurture me. Seriously - a person that owes them nothing. Problem is I am not something to catch and kill.
Posted by: deb schultz | 05/22/2007 at 06:37 PM