Two words I never thought I would string together and yet that is exactly what seems to keep cropping up lately.
Chis Carfi has some great liveblogging posts from the Economics of Social Media conference today, [wish i could be there but alas I am networked out].
The topics and posts highlight that although marketers are trying to 'get' the new landscape they are struggling. Once again Rishad calls it like it is.
Three important points that I never get tired of reiterating:
- Control is an illusion
- Being vulnerable is essential
- New metrics & measurement are still elusive
