This could be interesting....Edelman and Newsgator launching branded, conversational ads. Read more from Om here. I'll weigh in once I see it in action. Anything that is more than a static banner ad is already a step in the right direction. But it is never only about the technology - the creative, the product, finding the appropriate catalysts for the appropriate campaign will all be equally important.
I am happy to see Steve, RIck and th gang at Edelman and Newsgator pushing marketers and advertisers in new directions. They may be surprised to see what comes out of this. Keep it up!
Addendum - read this post form Hugh -I don't care what the technology is - as he wisely states "there is no DEMAND for messages"