Direct to you from the VideoontheNet conference - some random notes - no pearls of wisdom just quotes. OK - My thoughts in [brackets].
Innovative Video on the Net Panel
The panelists current main focus:
- scripps - we are focusing on syndication and how to leverage the content and audience we have -
- vh1 -using the TV network to drive audience to the web - microcasting, pushing people to more stuff How do we build a brand around a topic? i.e. best of the web, webjunk,
- cnn - Replaying older coverage and finding the interesting news bits
Michael Hirschorn - how do you get people four or five screens in? [why do you need to? because you are still thinking PV and old ad models--sigh]
Advertising - how do you balance ugc with sponsorship - [advertisers - sigh - they have such great opportunities, yet they are still so afraid to trust their customers and do cool stuff]
Quotes from the moderator - Shelley Palmer:
- What is the killer app for video - is it limited to an event? shared emotional experience?
distribution and production is fully democratized but promotion is not - the advantage of the networks - Immersive - reach is huge differentiator
- When cable hit the market, fragmentation/channel surfing was the enemy - people want what they want when they want [amen - and we expect and deserve to get it that way]
- The internet builds the brands - not the other one around [amen!]
Best quote from a panelist - - Channing Dawson: "when will my media be empowered to find me ?" [yes, yes ,yes]
Runner up: "we do not charge advertisers enough for ads on the net"
Best audience question (from none other than Jack Hidary of iamplify - "what do you guys think about a marketplace for user generated content similar to an ebay for video content [awesome - yes, I want this]
