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July 11, 2006


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» Repeating myself from Marketing Begins At Home
Deborah Schultz posted her Top Ten Community Marketing Phrases She Finds Herself Repeating Over and Over. Here are mine Try to explain that to me in a way that your mother would understand it. English Cut worked because hes a rockstar. Y... [Read More]

» PR Mantras from The New PR
Every PR person has a list of phrases they find themselves repeating to every client, day after day. Deborah Schultz and David Parmet share theirs. My favourites are: David: Yes his blog is read by only 2,000 people but it’s probably the 2,000 peo... [Read More]

» Repeat after me: Its not about the tools from Like It Matters
I loved this meme that Deb Schultz started: what are the things that you find yourself repeating about social media? One of the things I often say as I talk with marketers and train agencies and companies to have better conversations is: Its n... [Read More]

» Diggings - August 14th, 2006 from Dig Tank
Most Businesses Self Destruct - "Focusing too much on what everyone else is doing is a sure way to run... [Read More]


a few of mine:

- "and you're going to turn this into a sustainable entity...how?"
- "no, i don't care how many 'eyeballs' you get."
- "yes, it's going to take time." (agreeing strongly with your #4 above)
- "we're 'customers' or 'people' or 'readers,' not 'consumers.' if you say 'consumer' one more time, i'm going to beat you with a mackerel."

and, the most popular...

- "it's people! yes, just like soylent green."

Thanks Chris - regarding "customers" - yes, yes and YES. And you can add they are NOT "users".

"3. Because they are your customers – you serve them.
2. It's a relationship, and relationships take work."

#3 sounds like slavery, not a relationship.

I get your point, and I think you're right, but as you also say, the devil is in the details. If you are at the point with a company that you are having to explain what their relationship is with the customer, then they aren't going to listen to you when you tell them that they 'serve' their customers. In fact they likely aren't going to hear anything you say after the words 'you serve them'.

I think with such companies, it would be more productive to explain to them that when they satisfy their communities' wants and needs, that in turn THEIR wants and needs are satisfied. Again it's almost like having to take a step back and 'market' to them the idea of the importance of their community.

Mark - you are right. I was being overly dramatic. I have never said that - *exactly. But I will say that it is shocking how often companies forget that each customer is a blessing - they are busy, ADD rattled and can easily go elsewhere. Especially online - where all it takes is a click of a button. I will reword more diplomatically..;) Thanks for pointing it out.

Deborah, My comments were too long so I put them here. http://therainmakermaker.com/2006/07/14/deborahs-top-ten.aspx
Thank you.

Thanks Mark - goood stuff. Try using trackback--more people will be able to find it!

Thanks Deborah, but my name is MaCk (don't worry, everyone calls me MaRk the first time).

As for trackbacks, I am using Blogger, if you know of a way to use trackbacks with Blogger, please let me know I'll be happy to start doing it!

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