Deborah Schultz

Death of the alpha blogger....sort of

In the words  of Mark Twain, and the rest of the universe,  "the rumors of my death have been greatly exaggerated".   

Happy to note all the noise about A-B-C blogging, Alpha-blogging, Authority and the like, but really. I just want to learn, read, share cool stuff.

It was bound to happen, the power law curve vs the long-tail slugging it out in the "ego-ring" of the blogosphere. 

At a recent 'tech-girl geek get together' [whose members are sworn to secrecy to protect their innocence  identities], this precise subject was raised with rolled eyes - yes, link-love is important to get noticed, but with patience, perserverance and just plain unique good comments, good content and good niches seem to "miraculously" find each other.

[insert Carrie Bradshaw tone here]

So, in  the age of better search and tagging tools, how relevant is the alpha blogger and technorati rank?

[nod to Steve]

Will you respect me in the morning - take 3

So it seems the listening, hearing, respect theme is in the air. Seth is posting about it as well and uses a a good everyday interaction as an example. I am going to keep on the lookout for more of these real world examples myself. 

Blogging is the New Black

Yes, the Fashion Industry has discovered blogs. This week is Fashion Week in NYC and I had a blast participating in a panel with a really passionate group of fashion bloggers: Fashiontribes.com, The Sartorialist, and Confessions of a Casting Director as well as Constance White, Fashion Director at Ebay.com.  It is invigorating to be around an industry that is just now realizing the "power of the blog".  Many designers and brands are still caught in the 'fear and doubt' stage, but the press is getting the idea and is getting on board.  After all, Fashion and Blogging are a perfect match - creativity, self-expression, vision.  The trick will be to get the designers and brands to give up some  control and truly embrace the creativity and community bumbling up from the street. The new design stars will not (only) be discovered by Vogue or Elle - they will be discovered within the online world and spread like wildfire.